Social Media Optimization is the first step towards getting your business listed in the world of social networks specially on the internet channels. SMO is among  the best ways to get traffic to a website as they provide free ways to get visitors. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also Called web 2.0 marketing.SMO is among  the best ways to get traffic to a website as they provide free ways to get visitors. Optimizing web site for social media is one of challenging tasks where website is optimized for what is required on social network, what is our business domain, what is our targeted audience etc...